Responsibilities :

• Listen to the trends of the market and direct the market research efforts of the company
• Collaborate with other departments to guide a unified approach to customer service, distribution etc, that meets market demands
• Define marketing strategies to support the company’s overall goals and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique voice
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
• Build a highly efficient team of marketing professionals
• Create a solid network of strategic partnerships
• Set marketing goals and objectives
• Plan, implement and manage marketing strategy
• Contribute to the overall growth of the company
• Review and manage content marketing strategy
• Determine KPIs for the marketing department
• Keep the marketing budget in check
• Track KPIs on a regular basis and present reports
• Work with sales and development and customer success teams
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyse company’s marketing strategy and suggest improvements
• Stay up to date with the latest technology
• Stay up to date with the latest best practices
• Attend marketing conferences and educational programs
• Design, plan and execute effective marketing campaigns